Deciding on an Investment in Recruiting Publicity

With 7% of high school athletes making it to the NCAA level, athletes and their parents can use all the help they can get. Recruiting publicity services are athletic profile websites available for free or for a fee. But how do you know which one will best serve you?

Is there an advantage in paying for a publicity service? 

Per the NCAA, a recruiting/scouting service is "any individual, organization, entity or segment of an entity that is primarily involved in providing information about prospective student-athletes." We call these "recruiting publicity services," given that is their product.

While some paid recruiting services are smaller and sport specific, others are huge companies. There plenty of options with varying degrees of value depending on the athlete. That said, the fact is most qualified athletes can find a spot on a college roster without a recruiting publicity service.

Sparks Consulting is not a recruiting service; we do not contact college coaches with your information. As former college coaches, we know publicity services serve as a second-tier resource. 

Students who take the initiative to contact coaches directly are almost always more successful in the process. This is particularly true with selective universities. We live in a world where much occurs with the click of a smart phone. College coaches want to know whether recruits are mature enough to take the initiative and have the ability to invest in the process.

About Recruiting Publicity Services

Sports fall into two categories in their primary mode of talent identification: objective and subjective.

(You probably already know football is subjectively evaluated) 

When talent is identified objectively, (metrics like speed, etc.) athletes do not require publicity services. Sports that identify athletes subjectively may benefit from added exposure provided by recruiting services.

Athleticism plays an integral role in collegiate football recruiting.

There are handful of objective metrics - amongst them 40-yard dash, height and weight, bench press, and squat capability. That said, combines and showcases can be a great opportunity for recruits. And game film is - of course - very important.

Regardless of metrics, recruits must be evaluated subjectively during the recruiting process. As such, we class the primary recruiting mode in football as subjective.

Football players may benefit from supplementing their college process with a recruiting service*.

There are multiple football specific and semi-specific services. These services understand the football recruiting landscape and provide the necessary services. We've broken down some options below and recommend the more specific services first.

*The NCAA does not endorse or certify recruiting/scouting services for Division II or Division III institutions. However, in Division I football, the NCAA does publish an approved list of recruiting/scouting services annually.

We provide college counseling for athletes seeking admission at selective universities. Our clients succeed in the recruiting process while going beyond it to find the best college fit for the rest of their lives.

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