Deciding on an Investment in Recruiting Publicity

With 7% of high school athletes making it to the NCAA level, athletes and their parents can use all the help they can get. Recruiting publicity services are athletic profile websites available for free or for a fee. But how do you know which one will best serve you?

Is there an advantage in paying for a publicity service? 

Per the NCAA, a recruiting/scouting service is "any individual, organization, entity or segment of an entity that is primarily involved in providing information about prospective student-athletes." We call these "recruiting publicity services," given that is their product.

While some paid recruiting services are smaller and sport specific, others are huge companies. There plenty of options with varying degrees of value depending on the athlete. That said, the fact is most qualified athletes can find a spot on a college roster without a recruiting publicity service.

Sparks Consulting is not a recruiting service; we do not contact college coaches with your information. As former college coaches, we know publicity services serve as a second-tier resource. 

Students who take the initiative to contact coaches directly are almost always more successful in the process. This is particularly true with selective universities. We live in a world where much occurs with the click of a smart phone. College coaches want to know whether recruits are mature enough to take the initiative and have the ability to invest in the process.

About Recruiting Publicity Services

Sports fall into two categories in their primary mode of talent identification: objective and subjective.

(Tennis, as you may be aware, is objectively evaluated) 

When talent is identified objectively, (metrics like speed, etc.) athletes do not require publicity services. Sports that identify athletes subjectively may benefit from added exposure provided by recruiting services.

Coaches depend on USTA tournament rankings and competitive experience as primary recruiting metrics.

They also look to the Universal Tennis Rating (UTR) – a simple, highly reliable metric that rates every participating tennis player on a scale from 0 to 16+. Athletes can sign up and obtain rating for free.

This rating likens to the golf handicap and enables athletes to compare their game to that of pros.

With that said, the primary recruiting mode for tennis is objective.

As such, tennis players do not need a recruiting service.

There are a few sport-specific college counseling options in tennis. One of these is Donovan Tennis Strategies. We are another, though our objective is to clarify the process via our college tennis database. Regardless, we've broken down a few recruiting services for you below. 

We provide college counseling for athletes seeking admission at selective universities. Our clients succeed in the recruiting process while going beyond it to find the best college fit for the rest of their lives.

  BeRecruited National Scouting Report
Online Profile
Recruiting Consultation  
Advanced Player Search For Coaches  
Athletic Evaluation/Showcases  
Academic Advisement    
Scholarship and College Funding Advisement  
Direct Communication with College Coaches
Highlight Video Services  
Sport-Specific Camps and Clinic Directory
Live Customer Support